Country Silk is one of the largest manufacturer of Christmas Ornaments located in New Jersey. Over the years their product line changed from Artificial plant supplier into manufacturer of Christmas ornaments.
The Logo
The new logo had to be redesigned but had to retain the original style of the old logo and the original font Bickham Script had to be used to keep the essence of the original brand.
A Christmas Tree icon was designed in a new red and green color scheme in keeping with the Christmas branding. The original font Bickham Script Pro was used again but was retouched to make it more visible.
Web Banners
The carousal banners had be designed in a series of six, each in a different color scheme.
The challenge here, was the the number of products ( 15 or more ) that had to be presented without giving a sense of crowding.
Each item had to be isolated so that they could be put next or over each other so that they could easily be displayed together. They were then placed in a vector background created with blends and symbols. While placing them, careful attention had to be kept, to give a feeling of space.
Each item had to be isolated so that they could be put next or over each other so that they could easily be displayed together. They were then placed in a vector background created with blends and symbols. While placing them, careful attention had to be kept, to give a feeling of space.
Product photos had to be photographed, retouched, then isolated and saved in Photoshop CS6.
